


Project Brief :
Eliya The Label is an Australian fashion house celebrated for delivering sculptural, architectural occasion-wear with meticulous craftsmanship and modern femininity. Renowned for bold silhouettes, vibrant palettes, and refined tailoring, the brand has earned global recognition, with collections showcased across Australia and beyond
This project involved designing and developing their official e-commerce site using the Shopify platform—creating a digital storefront as high-end as their couture pieces.
Our Role:
As the agency responsible for delivering Eliya The Label’s digital footprint, we managed the full lifecycle of the project—design, development, integration, and deployment—with a focus on brand-aligned elegance and performance.
Shopify Storefront Design & Development
Crafted a clean, responsive layout showcasing signature dresses and occasionwear with high-impact imagery and intuitive navigation.
Brand-Aligned Customization
Tailored Shopify themes to reflect Eliya’s luxury aesthetic—dramatic visual typography, elegant product grids, and full-screen imagery to elevate product storytelling.
On-Platform Features & Functionality
Implemented smart filters, quick previews, and product detail enhancements to improve user engagement and ease of purchase.
Performance & Reliability Optimization
Optimized image loading strategies, leveraged Shopify’s CDN, and ensured fast page speeds for shoppers browsing internationally.
Seamless Checkout & Payment Flows
Configured a sleek, frictionless checkout experience with integrated payment gateways and clear shipping policies, aligned with fashion-eCommerce expectations.
Launch-Ready Deployment & Support
Deployed the site with full backend configuration, QA testing across devices, and post-launch support to ensure smooth operations and scalability.
PROJECT INFO:
Category : Web Development
Technology: Shopify
Website : www.eliyathelabel.com.au