Our Role:

As the digital agency behind JPRK Jewellers, we led the full end-to-end development and launch of the brand’s online store on Shopify. Our responsibilities included:

• Shopify Theme Customization: Crafted a bespoke look and layout emphasizing elegance and user-friendliness, including a streamlined navigation menu, collection filters, and high-impact hero sections.

• Homepage Strategy: Designed key sections such as Most Loved Jewelry, Shop by Collection, and Shop by Occasion to engage visitors and guide them effortlessly through the product catalog.

• Product Configuration: Managed product listings with optimized descriptions, price variants, and imagery—ensuring collections like “Elegant Paisley Drop Earrings” and “Sleek Two-Tone Gold Bracelet” are displayed attractively and clearly.

• Navigational Enhancements: Implemented filters like Metal Type, Price Range, and Wear Category (Daily, Party, Traditional), improving discoverability and boosting conversion rates.

• Interactive Features: Integrated actionable CTAs—like “Connect on WhatsApp,” “Book an Appointment,” and “Schedule a Video Call”—to encourage customer engagement and enhance pre-purchase support.

• Content & Brand Storytelling: Developed the Brand Story section with rich visuals and crafted jewelry guides to support customers in choosing the perfect piece.

• Mobile-first Optimization: Ensured the site offers a seamless experience on mobile, optimizing layout, image loading, and tapping targets.

• Support & Post-launch: Trained the JPRK team for content updates, launched Shopify analytics, and developed a maintenance strategy for ongoing site performance and conversions.