Karma & Luck
Project Brief :
Karma and Luck is a Las Vegas–based brand crafting jewelry, home decor, and spiritual accessories that celebrate cultural symbolism and positive energy.
Powered by Shopify, the site showcases seamless shopping experiences with sitewide promotions, product categories (Women, Men, Home, Gifts), energy-focused themes (Jade, Amethyst, Lotus), in-store locator, and loyalty programs like “Karma Rewards.”
Our Role:
As the agency behind the project, we delivered a full-service Shopify build and optimization, including:
Custom Shopify Theme Design:
Designed a visually rich interface that aligns with Karma and Luck’s spiritual branding—focusing on intuitive navigation, clean aesthetics, and harmonious color palettes.
Advanced Navigation & Product Grouping:
Structured content around meaningful themes like “Energy Intentions” (e.g. Protection, Wisdom, Self-Love) to aid product discovery and user engagement.
Sales & Promotional Integration:
Implemented dynamic banners and promo modules (e.g. “30% Off Sitewide”, “Buy 2, Get 1 Free”, loyalty discounts) that drive conversions and customer loyalty.
In-Store Experience Pages:
Built a dedicated “In-Store Experience” section with store locators and inspirational content to bridge online and offline touchpoints.
App & Loyalty Integrations:
Integrated Shopify apps for rewards (e.g., “Karma Rewards”), email capture popups, and app download incentives—streamlining loyalty and cross-channel engagement.
Performance & SEO Optimization:
Ensured fast load times, responsive layouts, and SEO best practices to keep Karma and Luck visible and performant across devices.
PROJECT INFO:
Category : Web Development
Technology: Shopify
Website : www.karmaandluck.com